Pharma Brand Building   183-slide PPT PowerPoint presentation (PPTX)
$99.00

Pharma Brand Building (183-slide PPT PowerPoint presentation (PPTX)) Preview Image Pharma Brand Building (183-slide PPT PowerPoint presentation (PPTX)) Preview Image Pharma Brand Building (183-slide PPT PowerPoint presentation (PPTX)) Preview Image Pharma Brand Building (183-slide PPT PowerPoint presentation (PPTX)) Preview Image Pharma Brand Building (183-slide PPT PowerPoint presentation (PPTX)) Preview Image Pharma Brand Building (183-slide PPT PowerPoint presentation (PPTX)) Preview Image Log in to unlock full preview.
Loading preview images...
Arrow   Unlock all 35 preview images:   Login Register

Pharma Brand Building (PowerPoint PPTX)

PowerPoint (PPTX) 183 Slides

$99.00

Add to Cart
  


Immediate download
Fully editable PowerPoint
Free lifetime updates

BENEFITS OF DOCUMENT

  1. Customer Insight is used to build Postposition and Sales Campaign Framework
  2. Brand Building is used to build country specific Sources of Business, tailor messages and select Intelligent marketing mix
  3. Action plans Campaign Developmen Guidelines are used to ensure more Impactful campaign performance

DESCRIPTION

This product (Pharma Brand Building) is a 183-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

In previous years, the planning process has been very analytical; focusing on areas such as Patient Dynamics.

There is now more focus on Critical Intervention Points, which can identify specific decision making points where prescribing can be influenced. Previously there was a mass of IMS and other market research which is now focused on the development of prescriber funnels together with the identification of barriers to prescribing. Where there were previously only straight forward competitor comparisons, we now use the Brand Equity Diamond, which identifies emotional as well as rational benefits, and includes the Brand Identity and well as Brand Benefits. And where as before we have focused on the previous years performance we are now looking at Company's operational effectiveness. Which allows learning from past experiences and current organizational limitations. Overall the strategic drivers are more clearly defined as the Sources of Business which allows the clear identification of where business can be successfully gained

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Healthcare PowerPoint Slides: Pharma Brand Building PowerPoint (PPTX) Presentation, BigPharma2000


$99.00

Add to Cart
  

ABOUT THE AUTHOR

Author: BigPharma2000
Additional documents from author: 40

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Bundle and save! You can save up to % with bundles!

View bundle(s)




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials




Save with Bundles

This document is available as part of the following discounted bundle(s):

Save %!
Big Pharma - Brand Launch, Planning, Marketing Support

This bundle contains 5 total documents. See all the documents to the right.

$250.00


Add Bundle & Save

Save %!
Big Pharma - 8 Brand Plans in 1

This bundle contains 8 total documents. See all the documents to the right.

$499.00


Add Bundle & Save


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Healthcare Value Chain Analysis Consulting Frameworks Strategy Frameworks Strategic Thinking Financial Analysis Strategic Analysis Management Accounting Financial Management Consulting Training Meeting Facilitation/Management Pricing Strategy Strategic Planning Disruption Competitive Analysis Scenario Planning Chief Strategy Officer Strategy Development Cancer Budgeting & Forecasting

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.